Now onboarding 25 Florida design partners

Run your pool service
like the biggest shop in town.

PoolWorks AI is the all-in-one platform for pool pros — routes, readings, SMS service approvals, automated payment reminders, and a built-in AI marketing engine that generates your website and local SEO pages.

Free for the first 25 design partners. Florida-based pool companies prioritized.

  • 20+ hrssaved per office staff/month
  • 3–5 daysfaster invoice-to-paid
  • 50–500local SEO pages, auto-built

Built for pool pros tired of duct-taping Skimmer + QuickBooks + Wix + Mailchimp + Google Sheets.

Skimmer· QuickBooks· Wix· Mailchimp· ServiceTitan· Google Sheets
The platform

One login. Every part of the business.

Stop bouncing between tools. PoolWorks AI handles ops, payments, and marketing in one place — purpose-built for pool service.

SMS service approvals

Tech flags work needed in the field. Customer gets an SMS with photos and a one-tap approve link. Approved jobs auto-schedule and invoice — no calls, no chasing.

  • Pre-set price book per service
  • Photo evidence attached to every recommendation
  • Approval audit trail for liability

Automated payment reminders

Configurable dunning at 3 / 7 / 14 / 30 days. Email first, SMS escalation, auto-retry card on file, late fees applied automatically.

Routes & scheduling

Drag-drop weekly schedule, optimized routes per tech, mobile-friendly. Skip jobs, reassign, or reschedule with two taps.

Tech mobile app

Today's stops, chemistry log, equipment notes, before/after photos. Works offline; syncs when back in service.

Invoicing & Stripe

Connect your own Stripe in 60 seconds. Invoices sent on completion. Customers pay by tap, ACH, or stored card.

Customer portal

Branded portal where customers view history, chemistry, invoices, and approve service. Reduces 5–10 calls per week.

How it works

From route stop to paid invoice — automatic.

  1. 01

    Tech logs the visit

    Pull up today's route, log chemistry, add photos, mark complete. If something needs fixing, flag it — filter, motor, salt cell, whatever.

  2. 02

    Customer approves by SMS

    Customer gets a text with photos and a price. One tap to approve or decline. No phone tag, no email threads.

  3. 03

    Job auto-schedules

    Approved work lands on the next available slot for the right tech, with parts pulled from your inventory.

  4. 04

    Invoice & payment

    On completion, invoice fires automatically. Card on file? Charged. Net-15 customer? Reminders kick in until paid.

AI Marketing Engine — included

Your website and local SEO, built for you on day one.

Most pool companies have one homepage that ranks for nothing. PoolWorks AI ships your business with a branded marketing site and 50–500 local SEO pages, generated by AI from your service area.

  • AI website builder Answer 10 questions. AI builds you a 5-page branded site at yourpoolcompany.com. Logo, copy, photos, the works.
  • Programmatic local SEO Auto-generated pages like /weekly-pool-cleaning/naples-fl for every service × city in your area, with unique content and local schema markup.
  • Campaign landing pages One-click landers for seasonal promos: pool opening, green-to-clean, heater install, salt conversion.
  • GMB & Search Console sync Posts, reviews, sitemap, and indexing — all wired up automatically.
rivierapools.com/weekly-pool-cleaning/naples-fl

Weekly Pool Cleaning in Naples, FL

Family-owned pool service trusted by 240+ Naples homeowners since 2014.

Get your free estimate
NaplesMarco IslandBonita SpringsEstero+ 28 more cities
/pool-cleaning/cape-coral
/green-to-clean/fort-myers
/salt-conversion/sanibel
/heater-install/marco-island
vs. the rest

Why pool pros switch from Skimmer.

PoolWorks AI Skimmer Pool Office QuickBooks + Sheets
Routes & readings
SMS service approvals✓ Built-inLimited
Automated payment reminders✓ ConfigurableBasicBasic
AI website builder✓ Included
Local SEO pages✓ 50–500
White-label customer portal
Stripe Connect (you keep your processor)
Pricing

Simple. Per company. Cancel anytime.

Design partners (first 25 companies) get launch pricing locked for life.

Starter
$99/mo
Up to 25 customers · Up to 5 cities
  • ✓ Routes & scheduling
  • ✓ Tech mobile app
  • ✓ SMS service approvals
  • ✓ Invoicing + Stripe
  • ✓ Payment reminders
  • ✓ Customer portal
Join waitlist
Scale
$349/mo
Up to 500 customers · Up to 100 cities
  • ✓ Everything in Pro
  • ✓ Up to 100 city SEO pages
  • ✓ Multi-location
  • ✓ Priority support
  • ✓ API access
  • ✓ Reseller dashboard (Q3 2026)
Join waitlist
Enterprise
Let’s talk
Unlimited customers · Unlimited cities
  • ✓ Everything in Scale
  • ✓ Unlimited customers & cities
  • ✓ Dedicated success manager
  • ✓ Custom onboarding & data migration
  • ✓ SSO & advanced security
  • ✓ Custom SLAs
Contact sales
FAQ

Common questions.

How is this different from Skimmer?

Skimmer is great pool ops software but doesn't have an SMS service-approval workflow, automated dunning, or a marketing layer. PoolWorks AI ships all three in one platform — so you don't need Mailchimp, Wix, or a separate site builder.

Do I have to migrate from Skimmer right away?

No. We import your customers, pools, and routes from Skimmer in under 30 minutes. You can run both side-by-side during onboarding.

What's the AI website builder, really?

You answer 10 onboarding questions (services, service area, business story, photos). Our AI generates a 5-page branded marketing site deployed at your custom domain — usually within 10 minutes. You can edit anything.

How do the local SEO pages work?

For every service × city in your service area, we auto-generate a unique landing page (e.g. /weekly-pool-cleaning/naples-fl) with original AI-written content, local schema markup, and a CTA. Submitted to Google automatically.

Who processes the payments?

You do, via your own Stripe account (we use Stripe Connect). PoolWorks AI never touches the money — we just trigger the invoice and reminder workflow.

When will it launch?

Q3 2026. Design partners (first 25 pool companies) get free access during beta and locked launch pricing for life. Florida-based companies prioritized.

Is there a contract?

Month-to-month. Cancel anytime. We export all your data on the way out.

Be one of the first 25 pool companies on PoolWorks AI.

Free during beta. Launch pricing locked for life. Florida-based companies get priority.

No spam. We'll reply within 24 hours to schedule a 20-minute discovery call.